Impact Of Social Media On The Business

Social Media Platforms such as Facebook, Instagram and Twitter are weaved into our daily lives. People of all age groups are buying smartphone for the sake of better interaction on social media platforms with friends & family. Studies suggest that on an average people spend at least 3 hours a day on social media, which is the second highest after sleep for time spent in a day. If I recall correctly, it was similar amount of time spent on TV years ago, when TV had become integral part of our lives. Many companies had taken advantage of TV to target customers with various advertisement commercials. And, they have seen quite significant business impact of TV ads.

Similarly, social media platforms are the best platform to target customers for various businesses in today’s digital era. Due to the current situation of COVID-19, Government is implementing stricter restrictions and lockdowns for the community. In the province of Ontario, Canada, Premier Doug Ford had implemented strict lockdown restrictions of stay at home, which does not allow people to go out unless it is essential or emergency situation. Ontario Provincial Police is enforcing guidelines and checking any breach of guidelines. In such dire situation, small & medium business owners find difficult to run their businesses and have their ends meet.

At JAPE Consultancy Services aka JCS, we help small & medium business owners that are struggling to find a way of means to run their businesses and to attract more customers. We provide help to the businesses to develop digital footprint in the market, to attract more customers and to identify opportunities in business to gain more profit with the existing products and services. Based on the nature of business, JCS opt for the digital ways to connect with customers such as Social Media Platforms, Digital Marketing Flyers/Banners, Emails, or Website/App.

Recently, Chai Naka Incorporated was a very successful project in which JCS was involved to increase the customer reach of the business. Chai Naka is a food chain startup located in Brampton, Ontario and is serving customers of Greater Toronto Area which includes Toronto, Mississauga and Brampton in Ontario Province. Company was struggling to attract customers since the inception of the business in mid-2020 due to COVID, restrictions of COVID and unpredictable customer behavior. After analyzing the business and their customer interactions, JCS has opted to leverage a social media platform Facebook for brand building & product awareness in the market.

With JCS strategy, Chai Naka’s customer reach and engagement are increased multifold in a week to 857 and 131 respectively as shown in the picture. The customer reach and engagement were purely organic; meaning without using any paid promotions or social media boosting. JCS works very closely with client to understand their business, needs and address the problem with laser focused solution to gain the result. In case of Chai Naka project, customer reach was increased to 857 from 79, which is a lift of 985% as well as customer engagements were increased to 131 from 11, which is a lift of 1,091%. A very significant lift was observed in both customer reach as well as customer engagements with JCS strategy.

JAPE Consultancy Services provides wide range of services. Small & medium business owners can start with Analytics & Insight Solutions and Marketing Solutions. Analytics & Insight Solutions offers sales analytics, marketing analytics, business analytics and data analytics which help to identify how to increase profitability. Marketing Solutions offers digital marketing or social media marketing, flyers, banners, logo design which help to increase customer reach. JCS also manages social media pages on behalf of the company. Please, check out our packaged deals and contact us for tailored solutions to enhance your business growth and to increase customer reach.